Out-of-home (OOH) solutions provider Astral has renewed its long-standing, exclusive partnership with Transgesco, the subsidiary which manages advertising operations for the Societe de Transport de Montreal (STM). Photo courtesy Bell Media
Out-of-home (OOH) solutions provider Astral has renewed its long-standing, exclusive partnership with Transgesco, the subsidiary which manages advertising operations for the Societe de Transport de Montreal (STM).
For more than 30 years, the three companies have maintained a mutual objective to deliver innovative and engaging OOH, digital out-of-home (DOOH), and user experiences in STM’s unique advertising environment, such as bus wraps, static murals, and digital murals.
As part of the agreement, Astral will launch new digital and static products across the entire network in the coming years. This long-term deal aims to further cement the company’s dedication to its advertising presence in Montreal, as well as provide advertisers with opportunities on a true coast-to-coast footprint.
“We are thrilled to embark on another exciting chapter of collaboration with Transgesco and STM,” says Farshad Kajouii, general manager of OOH and business development for Bell Media, the current owner of Astral. “This renewed partnership is a testament to the strong relationship Astral and STM have built throughout the years, rooted in trust and an unwavering dedication to innovative out-of-home solutions for advertisers.”
