The Out-of-Home Marketing Association of Canada (OMAC) has announced the winners of its awards honouring the best out-of-home (OOH) campaigns of 2014 in consumer packaged goods (CPG) categories.
Zulu Alpha Kilo’s campaign for Labatt Breweries of Canada’s Corona Extra beer won in the beverage category. BBDO won in the food category with a campaign for Wrigley Canada’s Excel gum. And Saatchi & Saatchi’s campaign for Novartis Consumer Health’s Buckley’s cough drops won in the health and personal care category.
“Congratulations to the winners, who had to pass the scrutiny of a judging panel as well as consumers who ranked the ads on key metrics,” says Rosanne Caron, president of OMAC and a member of Sign Media Canada’s editorial advisory board (EAB).
