Pattison Outdoor Advertising and Havas Media have wrapped six cars of a Toronto Transit Commission (TTC) subway train, with graphics for the Emirates airline spreading across a total length of 133 m (435 ft).
Running on the Yonge-University-Spadina subway line, the wrap’s goal is to raise local awareness of Emirates’ three weekly Airbus A380 flights from Toronto to Dubai, U.A.E., and beyond. In addition to the exterior wrap, the campaign includes posters and door cards inside the trains.
“Reaching commuters on the TTC allows us to drive home our messaging in a receptive environment designed to connect people and places,” says Don McWilliam, Emirates’ country manager for Canada.
The campaign began on August 31 and will run for four weeks.
