NASCAR generates national media exposure for Roland DGA

by | 2 May 2019 12:11 pm

Roland DGA wrap raced to the first place with RCR driver Tyler Reddick.[1]

Roland DGA wrap raced to the first place with RCR driver Tyler Reddick.

Richard Childress Racing (RCR[2]) professional driver Tyler Reddick, sported a full Roland DGA wrap on his No.2 Chevrolet to win the NASCAR MoneyLion 300 Xfinity Series race.

Reddick crossed the finish line 1.27 seconds ahead of the runner-up to win. It was a thrilling finish that put not only RCR and Reddick in the winner’s circle, but Roland as well.

While the RCR Graphics Centre crew uses Roland wide-format printers to wrap its race cars and support vehicles, the Roland wrap makes an appearance once or twice over the course of a season. Having the Roland logo and colours associated with a high-profile NASCAR win generated national media exposure. The RCR Graphics Center, a 232-m2 (2500-sf) facility, uses its Roland inkjets to wrap more than 420 RCR race cars and support vehicles per year.

Endnotes:
  1. [Image]: https://www.signmedia.ca/wp-content/uploads/2019/05/HA_ABigWin.jpg
  2. RCR: https://www.egypt140.com/

Source URL: https://www.signmedia.ca/big-win-for-rcr-and-roland/

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