By Sonia Yooshing
“Our grass is always greener”—these stainless steel open-faced channel letters were painted and screwed directly to the wall. The interior of the letters were painted to match the bright green colour of the preserved moss that was mounted inside each letter.
In the booming cannabis industry, Garden Variety’s new Winnipeg store is lighting up the dispensary scene. With its sleek fixtures, woodgrain-textured interiors, and friendly environment, the shop exudes a functional yet luxe vibe. To elevate the retail space’s boutique-like setting, the brand hired Signex Manufacturing Inc., to engineer eye-catching signage that would blend seamlessly with the contemporary finishes of the store and foster a warm, inviting ambience. Needless to say, the Steinbach, Man.-based sign manufacturer was stoked for the challenge.
The adult-use cannabis retailer believes in leveraging a symbol that is based on the dichotomy of two creatures native to the Manitoba region—a wolf and a sparrow.
The amalgamation of these animals speaks to the inclusivity of the brand in addition to reinforcing the symbolism behind each creature. While the wolf stands for prosperity and togetherness, the sparrow represents creativity and freedom. Together, the ‘sparwolf’ is Garden Variety’s take on everyday magic.
The sign shop used stainless steel to create the sparwolf logo and letters, which were then painted and pin mounted to the wall with clear acrylic backers. White light-emitting diodes (LEDs) were added to the letters to create a sophisticated halo effect. Die-cut vinyl was then applied to the face of the aluminum to provide the fine graphic details of the signage.
“Our grass is always greener”—these stainless steel open-faced channel letters were painted and screwed directly to the wall. The interior of the letters were painted to match the bright green colour of the preserved moss that was mounted inside each letter. An exterior vinyl film was digitally printed followed by an overlaminate. The print was finally cut, weeded, and applied onto the glass surface.
