Cineplex Digital Media (CDM) helped design a new video wall for the Bank of Montreal (BMO) Financial Group’s flagship offices in downtown Toronto’s First Canadian Place (FCP). It is reportedly the largest digital canvas for any financial institution in North America.
The installation in FCP’s concourse actually combines two video walls, each of which comprises 15 1.4-m (55-in.) screens, to deliver on BMO’s brand promise: “We’re here to help.” Passersby can interact with the display to find useful information, including weather forecasts and train schedules. Content also includes creative pieces and trivia.
“We are so excited to introduce the public to this exciting new resource,” says Kate White, Cineplex Entertainment’s co-ordinator of communications and investor relations.
