The Atrium on Bay Media Tower in Toronto became the first media structure in, and the catalyst which initiated, Yonge-Dundas Square, a bustling entertainment, dining, and public gathering spot.
Media company Branded Cities recently celebrated its 20th anniversary in the out-of-home (OOH) advertising space.
The company started out in 1999 when it conceived and subsequently obtained approval to build a landmark, 68-m (223-ft) tall, advertising tower in downtown Toronto. The Atrium on Bay Media Tower became the first media structure in, and the catalyst which initiated, the city’s Yonge-Dundas Square, a bustling entertainment, dining, and public gathering spot.
Since then, the company has expanded throughout Canada and the U.S., with nine sales offices and more than 70 employees throughout North America. In addition, the media firm has been recognized and awarded for various OOH campaign executions over the years.
Today, Branded Cities boasts an inventory of nearly 3000 assets, including some of the most recognizable displays within Canada and the U.S. Some of its additional landmark locations include New York’s Times Square, Harmon Corner in Las Vegas, Downtown Chicago, West Hollywood in Los Angeles, areas in Washington D.C., and Market Street in Philadelphia.
To commemorate its 20-year milestone, the company has launched a new website, which showcases its inventory insights, a mapping and campaign planning tool designed for media buyers and advertisers, resources, OOH research, and case studies. The tool is an easy and intuitive way to discover Branded Cities’ assets; it also allows advertisers to submit a request for a proposal for desired assets and timeframe.
“In our 20-year history, we’ve accomplished so much, from the inception of Yonge-Dundas Square to erecting some of the most well-known billboards across North America. I’m confident there will be more accomplishments, more firsts, and more iconic OOH inventory as we continue to grow and innovate,” said the company’s chairman and CEO Steven Ellman. “We have the team, experience, and ability to make it happen. But above all, we continue to have an unwavering passion for the OOH industry, as much as we did back in 1999.”
