Branding Regina’s new Mosaic Stadium
Helmet wall

This feature area showcases a digital dye-sublimation printed fabric background, mounted to a wall in the stadium’s Harvard Lounge with 17-mm (0.67-in.) thick SEG framing, along with 100 different CFL player helmets, which sit on custom mounts that were all fastened to the wall by hand.
Dimensional lettering over printed fabrics
A specialized technique was applied in the stadium’s high-value premium seating and VIP areas. First, the same 17-mm thick SEG frame low-profile extrusions and fabrics were attached to walls and structural columns. Next, pinmounting holes were cut through the fabric by hand. Finally, raised, three-dimensional (3-D) acrylic and brushed aluminum lettering was installed atop the fabric, providing an elegant effect.
Grand staircase
The stadium’s signature staircase, surrounded by custom backlit graphics, was originally intended to feature an array of digital displays, forming video walls, but fabric-covered lightboxes turned out to achieve a more desirable visual impact, favoured by the project’s stakeholders.
TLC’s wayfinding designers created the layout, drawings and final artwork for the lightboxes, which were custom-sized and manufactured from 120-mm (4.7-in.) thick framing, to which SEGs and light-emitting diodes (LEDs) were added. The benefits of this system include very low power consumption and easy graphic changeouts when needed.
Entrance gates
Each of the stadium’s main entrance gates was custom-designed, so as to recognize the corresponding sponsors with partnership signage. Channel letters were married with tension banner hardware for extended façade coverage.
TLC fabricated and installed metal atop the gates to support the backlit channel letters and framing behind vinyl graphics. The framing was specially built to accept LED signage, which will replace the vinyl graphics in the future.
The SaskTel-sponsored gate is more customized and decorative, featuring a specially built metal lattice, and its signage uses backlit letters that show one colour by day and another when lit at night.
Two giant SaskTel outdoor wall graphics were also produced on a flatbed ultraviolet-curing (UV-curing) inkjet printer onto 510-g (18-oz) banner material, then fastened with aluminum extrusion framing.
Countdown clock

A unique ‘clock’ feature was installed behind a large, backlit fabric wall in the football operations area. An approximately 1.8 x 6-m (6 x 20-ft) set of illuminated numbers, controlled by custom software, is digitally synchronized to display the countdown to each game day. The fabric face was tensioned to an aluminum extrusion frame and prevents any light spillage between the numbers.
Wayfinding signs
The wayfinding designers incorporated branding elements found elsewhere in the stadium to help tie the overall look together. A UV-curing printer output the messaging on an aluminum composite material (ACM), which was then fastened to framing systems. Some accents were produced using polyvinyl chloride (PVC) and then fixed to the ACM surface.
End zone graphic
A standing-room-only area in the stadium’s south end zone, dubbed Pil Country, displays a large-format bleacher graphic, produced with a 369-g (13-oz) banner material and a specialized tension frame and mounted to buildouts to avoid obstacles and junctions, so as to provide a clean, even appearance. ACMs were added between any gaps, both to add strength and to seal the inner framing away from view. Graphic protection was particularly important at the lowest level, where football players have access to jump up for high-fives after touchdowns and fans use the structure to make noise.