Broadsign acquires Netherlands-based DOOH ad tech provider OutMoove

by marika_gabriel | 5 June 2024 8:41 am

Out-of-home (OOH) advertising platform developer, Broadsign, has announced its acquisition of OutMoove, a digital OOH (DOOH) ad tech provider based in the Netherlands. This move sees Broadsign acquiring OutMoove’s business and DOOH demand-side platform (DSP) technology.

OutMoove, one of the earliest DSPs tailored for DOOH, has made strides in the market with its expertise in OOH workflows. Its client roster includes independent OOH agencies and holding companies across Europe and the United States, such as GroupM and Outsight. The company’s advanced DSP features, including intuitive media planning tools, workflow automation, dynamic creative support, and unique data triggers, have facilitated the adoption of programmatic DOOH (pDOOH).

With this acquisition, Broadsign aims to leverage OutMoove’s expertise to further enhance its OOH ecosystem. The collaboration will focus on scaling OutMoove’s specialist agency workflows globally, while accelerating the automation of OOH transactions. “OutMoove was an early leader in the programmatic OOH space and has been a Broadsign collaborator and trusted partner for almost seven years. We are thrilled to welcome the entire team to Broadsign and look forward to working with OutMoove to further build a more open and automated OOH ecosystem for media owners and advertisers,” says Burr Smith, president and CEO of Broadsign.

Mendel Looije, co-founder and CEO of OutMoove, highlighted the long-standing collaboration between the two companies, stating, “Our partnership spans years of deep customer connections and strategy discussions, and this transaction with Broadsign will help us take OutMoove to the next level. We’re excited to combine our technology and talents to deliver on the promise of growth through automation for our industry.” Mark van de Crommert, co-founder and CCO of OutMoove, echoed this sentiment, saying, “Broadsign has built a dynamic market position that includes relationships with many global DSPs and partners. We are excited to leverage our experience in directly supporting agencies to help build on this foundation from the inside and drive even more growth for our industry worldwide.”

The acquisition signifies a significant step towards advancing the capabilities of pDOOH advertising, promising increased efficiency and effectiveness for media owners, agencies, and brands. The terms of the transaction remain undisclosed.

Source URL: https://www.signmedia.ca/broadsign-acquires-netherlands-based-dooh-ad-tech-provider-outmoove/

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