Broadsign names new vice-president
by courtney_bachar | 8 April 2022 11:08 am
Out-of-home (OOH) marketing technology developer Broadsign has expanded its programmatic team with the appointment of John Dolan as vice-president, global head of media sales.
Out-of-home (OOH) marketing technology developer Broadsign has expanded its programmatic team with the appointment of John Dolan as vice-president, global head of media sales.
Bringing more than a decade of experience to the newly formed role, Dolan will oversee Broadsign’s global sales team in identifying new growth opportunities and amplifying revenue with a data-driven approach, largely focusing on Broadsign’s OOH demand side platform (DSP) as well as its supply side platform (SSP) via third party DSP partnerships.
Dolan joins Broadsign with an understanding of the ad tech landscape spanning the demand side, data management, ad serving, dynamic creative, and verification. Dolan comes to Broadsign from Integral Ad Science, where he spearheaded agency and programmatic development for the company as global VP. Prior, he served as VP of national sales at Sizmek, developer of an independent buy side ad server, and various sales roles at Rocket Fuel, a global programmatic marketing platform. Dolan holds a Bachelor of Science from the University of Rhode Island.
“Broadsign has built tools for nearly every imaginable facet of the OOH journey, including its programmatic evolution, and that foundation will help drive the medium into the future as more omnichannel advertisers explore all it has to offer,” said Dolan. “OOH has a place in every campaign, and when combined with CTV, mobile, social, and online advertising, provides a total powerhouse for advertisers; I look forward to helping more buyers capitalize on that, and am thrilled to be a part of a company and team with such deep roots in OOH.”
Source URL: https://www.signmedia.ca/broadsign-names-new-vice-president/