Wide-format Graphics: Engineering POP displays
Point-of-purchase (POP) displays are one of the most commonly produced types of applications today in the digital wide-format printing sector. Both retailers and the third-party products they carry are constantly being refreshed, updated and rebranded, providing a more stable market than exists for many other promotional graphic formats.
Canadian retailers embrace POP culture
Learn about the growing role of point-of-purchase (POP) displays in contemporary marketing strategies along with emerging opportunities in the burgeoning segment.