A side-by-side comparison of the previous moose crossing sign and the updated one. Image courtesy Transportation Association of Canada
A Calgary-based TikTok star has designed a new moose crossing sign that will be placed on Canada’s highways.
According to a CBC news report, Chloë Chapdelaine, a social media influencer with over 300,000 followers on TikTok, said she played around with the moose design a few years ago.
Chapdelaine was studying to be a visual designer at the time and had a summer job in the village of Foremost, Alberta.
The TikTok star would often drive through the Prairies and see the moose crossing signs and first brought up the idea she had for the design with her coworkers at her summer job.
She had a passion for graphic design and decided to sketch out her personal version of what the sign should look like.
“I took my Sharpie and I sat down and I drew out a brand new moose. And I ended up mailing letters to as many different departments of the government and transportation as I could just like hoping to hear back,” she said in the news report.
This year, the Transportation Association of Canada announced it will be going forward with Chapdelaine’s moose design in its next set of signage.
It will take a few more years for the signs to be updated on Canada’s roads, but Chapdelaine said social media users have told her they’ve already spotted a few.
Chapdelaine said she created “moose merch” for her fans to buy after not receiving any compensation from the government for the design. A portion of the proceeds will go towards wildlife rehabilitation.
