Canada’s first-ever campaign using a PORTL display—a first-of-its-kind, 3D, 4K holographic interface—launched on Dec. 1 in downtown Toronto for an exclusive activation presenting global beverage giant Diageo’s Johnnie Walker 18-year-old and Black Label Scotch Whisky. Photo courtesy MOUSE 3D DIGITAL
Canada’s first-ever campaign using a PORTL display—a first-of-its-kind, 3D, 4K holographic interface—launched on Dec. 1 in downtown Toronto for an exclusive activation presenting global beverage giant Diageo’s Johnnie Walker 18-year-old and Black Label Scotch Whisky.
From Dec. 1, 2021, to Jan. 3, 2022, the campaign—activated by PORTL content specialists in Canada, MOUSE 3D DIGITAL—hopes to inspire Torontonians during the season of gift giving. Launching at LCBO store number 511 (49 Spadina Avenue) in Toronto, the innovative activation allows customers to interact with the holographic display and receive a holiday greeting from a life-size Johnnie Walker brand ambassador, view a visual 3D product showcase of holiday must-haves from the brand, and even enjoy a holiday cocktail making demonstration.
PORTL is a platform designed to allow consumers to interact with realistic life-size 3D holograms and has the capability of beaming people and products into the plug-and-play device from anywhere in the world.
MOUSE 3D DIGITAL plans to bring the future forward with innovative PORTL activations across Canada that allow for stronger consumer connections. The activation with Johnnie Walker is the first of many uniquely interactive experiences to be offered to consumers across Canada.
MOUSE 3D DIGITAL is renting out units for ad hoc installations and campaigns. The PORTL technology will also be featured at Canada’s first hologram fashion show located at Cadillac Fairview’s Toronto Eaton Centre on Dec. 3, 2021.
The game-changing holographic 3D platform offers both live and pre-recorded content capabilities, while also allowing content to be broadcast to multiple places at once in real-time.
