Bell Media has appointed Karine Moses president of Astral Out of Home. She will begin on July 4, based in Montreal, and succeeds Luc Quétel, who has decided to pursue new business and personal opportunities.
Moses has served as vice-president (VP) of technical solutions and field operations support for Bell. In her new role, she leads all operations for Astral’s outdoor advertising, street furniture, airport ads, transit ads and large-format digital boards.
“I look forward to building upon Luc’s impressive legacy to further expand Astral’s leading role in Canadian out-of-home (OOH) advertising,” she says, “as we continue to find innovative ways for our clients to connect to consumers.”
