The Out-of-Home Marketing Association of Canada (OMAC) reports its members again donated more than $24 million worth of advertising space in 2015 to charities, not-for-profit organizations and community event organizers.
Out-of-home (OOH) advertising firms like Outfront Media Canada (example pictured) supported their communities across the country throughout the year with campaigns that increased public awareness of important issues.
“OOH is a medium located where people live, work, shop, travel and play,” says Rosanne Caron, president of OMAC and a member of Sign Media Canada’s editorial advisory board (EAB), “and our members believe strongly in supporting the communities they operate in.”
