Canadian OOH rises to top at Obies

by all | 20 May 2015 8:36 am

[1] Ad agency Leo Burnett Toronto won both gold and silver in the international category at last week’s 2015 Outdoor Advertising Association of America (OAAA) Obie Awards, which recognize excellence in out-of-home (OOH) campaigns.

The gold award was for a Raising the Roof campaign designed to raise awareness of homelessness. Through ‘before’ and ‘after’ photos, posters showed how people with happy childhoods can become homeless adults through unfortunate events and without the right support.

The silver award honoured an extension of Ikea’s ‘There’s a Page for That’ campaign, with billboards (examples pictured) emphasizing how the retailer’s catalogue can make its customers’ lives easier.

Canadian finalists for the awards included Juniper Park’s work for Great Western Brewery and Tropicana Farmstand, Zulu Alpha Kilo’s campaigns for Corona Extra and Jack Astors Bar & Grill and Shoeme.ca’s interactive wall mural.

[2]“The winners and finalists were all memorable campaigns,” says Rosanne Caron, president of the OOH Marketing Association of Canada (OMAC) and a member of Sign Media Canada’s editorial advisory board (EAB), who co-presented the awards. “Congratulations to everyone on the great work!”

Source URL: https://www.signmedia.ca/canadian-ooh-rises-to-top-at-obies/

---