The event will shine a spotlight on campaigns that have made waves in the OOH advertising realm. Photo courtesy © Canadian Out-of-Home Awards
The Canadian Out-of-Home Awards 2024 gala is poised to kick off on May 30 at the Mademoiselle in Toronto. A plethora of sponsors is set to ensure the out-of-home (OOH) advertising industry comes together for this event.
With a Peruvian theme, attendees can expect immersive audio-visual experiences, complemented by hors d’oeuvres and cocktails. The event will shine a spotlight on campaigns that have made waves in the OOH advertising realm. There will also be opportunities to network with brands, agencies, and media owners.
In partnership with BNN Bloomberg, the event will be an all-encompassing industry celebration recognizing the creative, technical, and strategic achievements of agencies and advertisers for their OOH campaigns. Winning categories will encompass innovation, data integration, programmatic/digital technology, audience targeting, and comprehensive 360 planning, and more.
The awards are conducted by the Canadian Out of Home Marketing & Measurement Bureau (COMMB), a national not-for-profit organization. Its membership base is comprised of advertisers, agencies, programmatic tech stacks, and OOH companies, both large and small.
“We are ecstatic to see the incredible amount of engagement from the Canadian OOH industry. Agencies, tech stacks, data companies and media owners, all supporting the Canadian Out-of-Home Awards Gala 2024,” says Elizabeth Crisante, executive producer of the event. “With a total of 27 partners backing this year’s gala, we are thrilled to see this level of involvement from the industry,” she adds.
The title sponsor for the second consecutive year is UB Media. Other sponsors include Apex Exchange, Astral/Bell Media, Adapt Media, Billups, Broadsign, Captivate, Chameleon Digital Media, DIVE, Environics Analytics, Hivestack by Perion, Lamar, Locala, Manifold, Mobilytics, Movia, OUTEDGE, Pattison, Quebecor, REC Media, Rogers Sports & Media, Statements Media, Talon, Vendo Media, Vistar Media, Vividata and photography and videography sponsor 1mpression.
