Canadian Out Of Home Measurement Bureau welcomes newest member

by | 6 November 2020 8:25 am

Canadian Out Of Home Measurement Bureau (COMMB) recently welcomed digital out-of-home (DOOH) signage provider Leading Outdoor as its newest member.

COMMB will be measuring and reporting audiences for Leading Outdoor’s 12 Digital Series 12’s, within the Calgary census metropolitan area (CMA).

“With the addition of Leading Outdoor, COMMB now measures and provides audience information for 26 OOH companies across Canada,” said COMMB president Rosanne Caron.

“We pride ourselves on delivering a digital product to our buyers and being a member of COMMB further enhances our position in the Calgary market,” said Vance Macdonald, president, Leading Outdoor. “Our membership allows us to provide our advertisers with audiences measured using the highest industry standards.”

Source URL: https://www.signmedia.ca/canadian-out-of-home-measurement-bureau-welcomes-newest-member/

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