DOOH advertising

Canadian OOH honoured at Obies

May 29, 2017

‘Text and Drive,’ a darkly satirical public service announcement (PSA) that recently ran as a digital out-of-home (DOOH) campaign in Toronto, has won a 2017 Obie Award from the Outdoor Advertising Association of America (OAAA).

Creative OOH ads drive online discussion

May 11, 2017

Out-of-home (OOH) advertising continues to deliver a very high level of ‘reach’ for consumers during purchasing activities, at 85 per cent, according to a new TouchPoints study shared by the OOH Marketing Association of Canada (OMAC).

OMAC celebrates OOH with new awards

April 28, 2017

The Out-of-Home Marketing Association of Canada (OMAC) has launched the Iris Awards to recognize creative and innovative out-of-home (OOH) advertising campaigns produced by agencies across Canada.

Digital signage congratulates Leafs for clinching playoff spot

April 26, 2017

Earlier this month, Canadian retailer Sport Chek used Outfront Media Canada’s digital out-of-home (DOOH) advertising network to congratulate the Toronto Maple Leafs for clinching a spot in the National Hockey League (NHL) playoffs.

Office building digital signage expands to Ottawa

April 21, 2017

Captivate, which operates digital out-of-home (DOOH) advertising screens in office towers’ lobbies and elevators, is expanding its footprint to Ottawa, with agreements for six towers across the city.

Digital Signage: Improving the hotel guest experience

April 5, 2017

Today’s hotel guests are familiar with digital signage. Indeed, it can be found nearly everywhere in hospitality facilities, as it has proven an effective method for providing property and regional information to customers.

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DOOH advertising

AI-based ad targeting solution to help overcome industry roadblocks

Canadian OOH honoured at Obies

Creative OOH ads drive online discussion

OMAC celebrates OOH with new awards

Digital signage congratulates Leafs for clinching playoff spot

Office building digital signage expands to Ottawa

Digital Signage: Improving the hotel guest experience

HP Scitex FB700

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DOOH advertising

AI-based ad targeting solution to help overcome industry roadblocks

Canadian OOH honoured at Obies

Creative OOH ads drive online discussion

OMAC celebrates OOH with new awards

Digital signage congratulates Leafs for clinching playoff spot

Office building digital signage expands to Ottawa

Digital Signage: Improving the hotel guest experience

HP Scitex FB700

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