DOOH advertising

Digital Signage: The outlook for dynamic media

December 7, 2015

Digital signage has been around for 25 years or so, having started with videotape loops airing on cathode ray tube (CRT) TVs in retail locations and then evolving into narrowcasting with specially created content.

OOH Advertising: The importance of impactful visuals and simplicity

December 3, 2015

This is an exciting time for the out-of-home (OOH) advertising industry. For one thing, the world’s oldest advertising medium is still growing; revenue increased by 7.6 per cent in the period of January to July 2015 compared to the same period in 2014.

Digital Signage: Flying high in the transportation sector

November 5, 2015

The global market for digital signage is expected to be worth nearly $4.5 billion U.S. in 2016. At the same time, information technology (IT) spending in the transportation sector has been increasing each year.

Digital Signage: Case Study—Billy Bishop Toronto City Airport

October 29, 2015

When PortsToronto planned a 260-m (853-ft) long pedestrian tunnel under Lake Ontario’s Western Channel to Billy Bishop Toronto City Airport (BBTCA), the agency of Transport Canada recognized an opportunity to help fund the public-private partnership (P3) project.

Ottawa Airport switches OOH to DOOH

September 30, 2015

Under a new eight-year indoor advertising contract with Astral Out-of-Home, Ottawa MacDonald-Cartier International Airport will reportedly become Canada’s first airport with 100 per cent digital out-of-home (DOOH) signage structures.

Digital Signage: Cooking up revenue for restaurants

September 21, 2015

Digital signage has offered restaurant owners a new way to leverage their display advertising and increase revenue. While this is not to say digital displays will eventually replace TV advertising, place-based media and other forms of display advertising have certainly gained momentum in recent years and are on track to dominate the industry in the future.

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DOOH advertising

The future of OOH

Digital Signage: The outlook for dynamic media

OOH Advertising: The importance of impactful visuals and simplicity

Digital Signage: Flying high in the transportation sector

Digital Signage: Case Study—Billy Bishop Toronto City Airport

Ottawa Airport switches OOH to DOOH

Digital Signage: Cooking up revenue for restaurants

54" Mimaki UCJV300-130 Roll to Roll Printer/Cutter

Popular Articles

Read the Latest Issue

DOOH advertising

The future of OOH

Digital Signage: The outlook for dynamic media

OOH Advertising: The importance of impactful visuals and simplicity

Digital Signage: Flying high in the transportation sector

Digital Signage: Case Study—Billy Bishop Toronto City Airport

Ottawa Airport switches OOH to DOOH

Digital Signage: Cooking up revenue for restaurants

54" Mimaki UCJV300-130 Roll to Roll Printer/Cutter

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