DOOH advertising

Programmatic DOOH is fast transforming the out-of-home industry

April 12, 2022

By Ben Bookbinder Out-of-home (OOH) advertising was one of the sectors most impacted by the pandemic, and research shows investment in digital out-of-home (DOOH) advertising in Canada dropped by nearly a quarter from 2019 to 2020. Despite this, with many parts of the world showing signs of economic recovery, and audiences once again returning to… Continue reading...

Digital billboards honour 50^th anniversary of Canada’s flag

February 23, 2015

On February 15, outdoor advertising firm Astral Out-of-Home commemorated the 50th anniversary of Canada’s flag with a special one-day digital out-of-home (DOOH) campaign in major markets across the country.

OOH and mobile drive consumer interest and action

February 18, 2015

Nearly 60 per cent of Canadian mobile phone users are motivated by out-of-home (OOH) advertising to make a purchase, seek more information, interact with ads and/or discuss them via social media with family and friends, according to the latest Mobilens study by ComScore.

Four DOOH signs added in Quebec

February 13, 2015

Out-of-home (OOH) advertising firm Outfront Media Canada, formerly CBS Outdoor Canada, has added four new digital OOH (DOOH) faces in Quebec, including two 4.3 x 14.6-m (14 x 48-ft) billboards in Brossard and two 3 x 6-m (10 x 20-ft) posters in Saguenay.

DOOH firm adds new sales team

January 23, 2015

Toronto-based Pattison Onestop, a digital out-of-home (DOOH) advertising division of Pattison Outdoor, has assembled a new team of sales representatives to handle its multi-platform inventory.

OOH Advertising: New initiatives for stronger engagement

December 4, 2014

Out-of-home (OOH) advertising revenue increased by 5.5 per cent during the first half of 2014, compared to the first six months of 2013, according to data from Nielsen, with the largest spending increases in Canada coming from the telecommunications, financial services, media and alcohol advertiser categories.

Digital Signage: Canada’s hotbed of dynamic media

December 2, 2014

Digital signage has experienced double-digit growth every year now for more than a decade. Close to two million new networked digital out-of-home (DOOH) displays are deployed annually across North America alone. And Canada, in particular, has been a hotbed of activity for this flourishing industry.

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DOOH advertising

Programmatic DOOH is fast transforming the out-of-home industry

Digital billboards honour 50^th anniversary of Canada’s flag

OOH and mobile drive consumer interest and action

Four DOOH signs added in Quebec

DOOH firm adds new sales team

OOH Advertising: New initiatives for stronger engagement

Digital Signage: Canada’s hotbed of dynamic media

ROLAND TrueVIS SG - 300 & MORE…

Popular Articles

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DOOH advertising

Programmatic DOOH is fast transforming the out-of-home industry

Digital billboards honour 50th anniversary of Canada’s flag

OOH and mobile drive consumer interest and action

Four DOOH signs added in Quebec

DOOH firm adds new sales team

OOH Advertising: New initiatives for stronger engagement

Digital Signage: Canada’s hotbed of dynamic media

ROLAND TrueVIS SG - 300 & MORE…

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Digital billboards honour 50^th anniversary of Canada’s flag