Edmonton City Centre’s video walls

A well-known attraction in Alberta’s capital, the Edmonton City Centre (ECC) is an expansive indoor facility that connects local stores, two downtown hotels and more than 557,418 m2 (6 million sf) of office space. As such, it is an attractive hub for out-of-home (OOH) advertising.

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Taking the pulse of interactivity

At the 2012 Canadian International AutoShow (CIAS) in downtown Toronto, car manufacturer Nissan tried to get visitors’ hearts racing with a customized interactive digital signage system. Created by the marketing agency Capital C, the installation captured the pulse of the show’s attendees—literally.

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Networks in the cloud

When planning a digital signage deployment, today’s system planners are faced with the increasingly difficult decision of whether or not to host the network on-site. With the growing trend of moving data to the ‘cloud,’ the concept of Software as a Service (SaaS) has been gaining traction as a basis for digital signage platforms.

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Wrapping a parade float

For Montreal’s 2011 Pride Parade, Toronto-Dominion (TD) Bank Financial Group turned to the Bob communications agency to design its float, combining the bank’s existing corporate branding with the parade’s new ‘3011: Odyssey of the Future’ theme. Groupe BO Concept (GBC), based in Anjou, Que., used a transit poster material to transform this unusual design into reality.

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Reviving Maple Leaf Gardens

Toronto’s fabled Maple Leaf Gardens—previously home to major-league hockey, big-name concerts, boxing and other sporting events—recently emerged from a decade of disuse. Its new anchor tenant was not a sports team or event management company, but instead Loblaws, a grocery retail chain with stores across Ontario and Quebec.

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Remaking Mark’s Work Wearhouse

Mark’s, a wholly owned subsidiary of Canadian Tire, is renovating and redesigning its clothing stores across Canada. Formerly known as Mark’s Work Wearhouse, the retail chain is incorporating digital signage into its new shopping environments in multiple forms, including both passive and interactive displays.

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Rezoning Pearson airport

At the end of January 2012, Toronto Pearson International Airport went ‘zonal,’ implementing a new, uniform alphanumeric system for naming all flight gate lounges throughout Terminals 1 and 3 (T1 and T3). The renumbering project also entailed the need to retrofit and replace corresponding signs facing airline passengers in both terminals.

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Showtime for TIFF Bell Lightbox

It took almost 40 years to establish a dedicated venue in Toronto for world-class cinema. What began in 1976 as the Festival of Festivals and was later renamed the Toronto International Film Festival (TIFF) finally found a permanent home in late 2010 when TIFF Bell Lightbox opened at the corner of King and John Streets.

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