Digital Signage: Doing more with menu boards

Digital signage has become an increasingly important visual aspect of many of today’s business environments, where rapid change and adaptability are crucial to success. As a medium, digital signage represents an effective way to manage complex or time-sensitive information.

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Digital Signage: Driving business at dealerships

In 2011, Subaru Canada, based in Mississauga, Ont., announced the introduction of ‘Subaru.TV,’ a new stream of digital signage content developed to help connect the company’s brand identity with customers’ shopping experiences at its 86 authorized dealerships by explaining various products and services.

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The dye sub advantage

Dye sublimation printing may be a niche business, but it has caught the eye of signmakers looking for ways to expand upon their services with higher-margin product lines—particularly if this move can yield new revenue streams from an existing customer base.

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Marquee makeovers

Three landmark venues in Toronto have recently seen their marquee signs made over. In each case, there has been an effort to restore a sense of the building’s history, while also newly branding it for future use. Yet, they represent three very different approaches.

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Revitalizing urban streetscapes

As consumers’ spending habits have evolved beyond downtown over the years, to include shopping in suburban malls and buying goods online, many owners of downtown businesses have had to think creatively about how to protect their economic viability.

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Fixtures for pop-up stores

‘Pop-up stores’ are temporary outlets that have become increasingly popular over the last decade. Set up for short periods with little or no advance notice, they include a variety of formats, such as vacant retail units, streetside or alley locations, miniature department stores and compact booths set up within existing stores or shopping malls.

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