Creating a ‘billboard-on-wheels’

7 November 2024

Uncover the transformation of a transit van through a vehicle wrap that embodies a brand’s identity. This project highlights creativity and technical expertise in vehicle graphics, from design inspiration to the final installation.

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Brewing a fresh brand image with pDOOH

6 November 2024

Explore how programmatic digital out-of-home (pDOOH) advertising was leveraged to boost awareness for Mike’s Hard Tea in two Canadian cities. Learn about what went into a campaign that drove a 119 per cent lift in positive brand image by targeting key stores with timely offers.

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Toy Story: Renewed fun with a new sign

5 November 2024

Discover the nitty gritty of redesigned signs at Mastermind Toys’ Mount Pleasant Village location, the importance of continued relationships with clients, and the processes behind a job well done.

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AWE-Inspired: The planning and payoff of a DOOH campaign

1 November 2024

Learn how Alberta Women Entrepreneurs’ March 2024 digital out-of-home (DOOH) campaign drove triple-digit increases in awareness and sign-ups for their BOLD Leadership and Strategic Edge programs for women entrepreneurs.

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A Ferrari wrapped for the fast lane

31 October 2024

Ferraris often turn heads on the streets, but a recent project aimed to give the car an extra touch of distinction. Discover the challenges and processes of designing and executing a custom wrap for a supercar.

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Last Impression: Where cats, compassion, and cinema converge

5 October 2024

At The Garfield Movie activation event held at Dufferin Mall’s Centre Court in Toronto in May, various types of signage highlighted a collaboration between the Toronto Humane Society and Sony Pictures Canada.

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Project Focus: All’s well that signs well

4 October 2024

A recent project saw the installation of diverse signs at The Well in Toronto. These signs, implemented between September 2023 and April 2024, contribute to the development’s visual identity and functionality across its varied facilities and spaces.

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Project Focus: Bright lights, big Lite-Brite

3 October 2024

Explore the “Lite-Brite Worlds of Wonder” at Toronto’s Illuminarium, a reprogrammable immersive theatre in the Distillery District, with an entrance sign setting the stage for vibrant patterns and sensory-rich environments, blending imagination with technology.

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Sign Installation: A platter of signs in the heart of Vancouver

30 September 2024

Several diverse signs were required both indoors and outdoors to enhance the visibility and ambiance of Steve’s Poké Bar in downtown Vancouver’s Yaletown district. These signs played a crucial role in attracting patrons to experience authentic Hawaiian-style poké.

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Breaking the fourth wall with 3D technology

16 August 2024

The rise of 3D in digital out-of-home (DOOH) is captivating audiences globally and gaining momentum in Canada. Learn how innovative techniques in 3D simulate depth and spatial connections, transforming locations with immersive campaigns.

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