The clear benefits of translucent displays

Traditional media channels are becoming segmented and saturated, altering today’s advertising landscape and making competition fierce for consumers’ attention. What were once broad, one-size-fits-all mass advertising efforts are now demographic-specific and targeted messages.

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A fresh look for window graphics

Translucent large-format graphics were recently applied to the windows of city councillors’ offices at Toronto’s City Hall, facing Nathan Phillips Square. These were installed in time for public celebrations on July 10, 2012, that marked the beginning of a three-year countdown to hosting the 2015 Pan American (Pan Am) Games.

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Direct-to-glass digital graphics

Glass has been used for centuries in windows and other ‘portals’ to create light-filled indoor spaces. Today, thanks to advances in digital technology, everything from interior partitions to small windows to entire building façades can be transformed as a signmaker’s canvas.

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Accessibility standards for signs

Unlike the U.S. and its well-established Americans with Disabilities Act (ADA), Canada does not have a single, consistent, national standard for accessibility signage. There is federal legislation that requires public spaces to be made accessible to people with disabilities, but provinces, localities and agencies are also allowed to design their own codes and guidelines, some of which relate to sign designs, materials and installation procedures.

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Markings and installation instructions

Electrical codes require that specific markings and installation instructions be displayed for electric signs, with visible labelling on their faces. In fact, code authorities actively check signs to verify all of the required markings are present, so signmakers need to know how to prepare their projects accordingly.

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All you need to know about banners

While many sign shops are branching out into new and unusual markets, industry surveys show the number one wide-format printing application by volume is still banners. Nevertheless, signmakers young and old alike often ask the same questions about this medium, including how to select the right flexible substrates and inks.

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Positioning digital signage media players

When most digital signage networks are designed, there are early discussions about how to optimize the placement of screens to ensure the largest possible number of people will be exposed to the greatest amount of content, thus maximizing the project’s return on investment (ROI).

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Winter-ready window graphics

In Canada, more often than not, the year’s busiest retail season coincides with some of the most challenging weather conditions. Many retailers achieve a disproportionate 20 to 40 per cent of their overall annual sales in just a few weeks before and during the holiday season, when average temperatures often drop below 0 C (32 F).

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