Social Media 101: How businesses can use these platforms successfully

The sign industry has an undeniable advantage when it comes to social sharing as its projects appeal to the masses and deliver quintessential content—not to mention installation videos, before and after project visuals, and so much more. Social media marketing also provides businesses with quantifiable data that can help shape their marketing and advertising efforts through (mostly free) analytics and digital insights that are readily available on all social platforms.

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The digital ink printhead behind the scenes: One of the most important components of wide-format printers

By Jason Remnant There is no surprise the digital wide-format graphics market is advancing due to better printers, which are driven by higher performance and more flexible printheads. Across the whole range, higher driving frequencies deliver greater productivity at low costs. Printhead performance is improving too, but this comes at a cost. Manufacturers spend a…

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Going beyond static wayfinding

Wayfinding has evolved quite dramatically with the overall adoption of digital signage and the evolution of inter-activity for an enhanced user experience. In turn, indoor mapping technologies have greatly advanced how wayfinding is affecting numerous verticals. Accessibility in daily life is crucial, and using digital signage for wayfinding has assisted many.

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