The future of OOH

1 December 2022

It is crucial for media owners and brand marketers to reflect on the challenges, trends, and successes they experienced over the past year, to accurately plan and predict what is to come for the advertising industry.

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Reading the fine print

1 December 2022

Innovations in printer technology, inks, and software have enabled print service providers to address today’s market demands head-on, including the continuing rise of e-commerce and the macro trend towards personalization and customization.

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Paying tribute to an industry icon

1 December 2022

Over his 50-plus-year career, Keith Edwards has been called a mentor, a father figure, a partner, a leader, and a legend.

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Signs of change

19 October 2022

We all need a little bit of change every once in a while. Just ask installation experts John Labonte Signs.

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Mastering adhesive vinyl applications

19 October 2022

When it comes to applying adhesive vinyl, the right materials and knowledge are required to ensure a job is done right, avoid rework, and drive repeat business.

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Putting brands in the best light

18 October 2022

Consumers have a range of motivators to help them decide where to spend their money. Multiple visual elements also come into play, such as architecture, interior design and decor, signage, and of course, lighting.

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A direct hit: How DTG printers are helping pros meet the moment

18 October 2022

Today’s print shop clients are often looking for specialty printed and short-run apparel along with their graphics, and direct-to-garment (DTG) printers have emerged as a critical technology.

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A stairway to heaven

1 September 2022

This March, Pattison Outdoor Advertising embarked on a project to debut the newest Philadelphia cream cheese angel to join the flight.

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A hole in one: Your guide to self-piercing grommets and washers

1 September 2022

Self-piercing grommets and washers enable smaller sign and banner shops to scale production, improve productivity, and ultimately increase their profit margins.

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Top 5 reasons to use a substrate laminate

31 August 2022

Substrate laminates offer benefits liquid laminates do not, which go far beyond surface protection.

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