Market trends for signage

Light-emitting diodes (LEDs) are used in a variety of stationary and mobile signs and professional displays, including large outdoor video screens, building façades, stadium screens, dynamic billboards, taxi signs, indoor retail displays, restaurant and supermarket signs, channel letters, etc.

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Optimizing sign lighting systems

While light-emitting diodes (LEDs) have become a popular technology for sign illumination, due to their efficiency, longevity and performance, they have not yet succeeded other types of light sources in all mainstream applications. Box signs, for example, are still waiting for LEDs to become the new standard.

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Achieving common appearance

While sign shops and other wide-format print providers have long offered colour matching capabilities, in most cases, the process remains impractical and inefficient. Today, the non-profit International Digital Enterprise Alliance’s (IDEAlliance’s) G7 methodology for calibration in four-colour process printing instead pursues the goal of ‘common appearance.’

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Convergence in the DOOH market

For some time, digital out-of-home (DOOH) was considered a discrete, narrow niche business, far removed from other forms of advertising. That assumption is now changing dramatically, with DOOH increasingly becoming part of cross-media marketing campaigns.

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