As digital indoor mapping begins to catch up with its outdoor counterpart in terms of widespread usage, it is important businesses understand their wide variety of uses in addition to wayfinding and navigation.
By Scott Mitchell Over the last two years, the broad media landscape has experienced more disruption than ever before as result of the global pandemic. To “keep heads above water,” marketers had to re-evaluate how they reach customers, leading many to explore new and innovative opportunities to engage with their audience. In response to this,…
By Ben Bookbinder Out-of-home (OOH) advertising was one of the sectors most impacted by the pandemic, and research shows investment in digital out-of-home (DOOH) advertising in Canada dropped by nearly a quarter from 2019 to 2020. Despite this, with many parts of the world showing signs of economic recovery, and audiences once again returning to…
By Estella Tolentino-Cooke Vehicle wraps come in many shapes and sizes. For those clients looking for maximum visibility, there is no greater platform than a moving billboard such as a bus or train. For signmakers involved in this segment of the industry, huge vehicle wraps come with their own unique set of challenges. One could…
By Courtney Bachar Modern technology and social media may have changed the face of marketing over the last several years, but tradeshow events remain a highly important tool for promoting a business’ products or services. Tradeshows provide a fantastic opportunity to get your business noticed and to engage with customers face-to-face. People who attend tradeshows…
By Courtney Bachar During the COVID-19 pandemic, many people searched for ways to stay active. Getting outdoors and venturing to parks and attractions was, and is, a popular choice for many. The Golden Skybridge in Golden, B.C., Canada’s highest suspension bridge, opened in May 2021. Perched 130 m (426 ft) above an expansive canyon and…
By Ginny Mumm Tim Bezner, owner of Westmount Signs in Waterloo, Ont., is excited for the future of printing. Westmount has been around since 2004 and, even with the changes brought about by the pandemic, he notes, “I am still amazed by how many signs are going up all around us. The future looks bright…
By Fola Kunle-Hassan Signs are a vital part of many successful businesses. They draw attention to a place of business, as well as market goods and services to the public. In designing a sign, the best sign companies will ensure the product meets its objectives while respecting the project budget. As many signmakers already know,…
By Ginny Mumm As all retailers know, reaching consumers with clear and effective signage while they are navigating retail settings is a critical sales tool. As any sign professional will tell you, “clear and effective” is the hard part. However, research has shown point-of-purchase (POP) signs and wayfinding signage that advertises specific items and shows…
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Duration
Description
cookielawinfo-checkbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
JSESSIONID
session
The JSESSIONID cookie is used by New Relic to store a session identifier so that New Relic can monitor session counts for an application.
PHPSESSID
session
This cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
wordpress_test_cookie
session
This cookie is used to check if the cookies are enabled on the users' browser.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Cookie
Duration
Description
_ga
2 years
The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat
1 minute
This cookie is installed by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites.
_gat_UA-
1 minute
A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.
_gid
1 day
Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
CONSENT
2 years
YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Cookie
Duration
Description
_fbp
3 months
This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.
fr
3 months
Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin.
loc
never
AddThis sets this geolocation cookie to help understand the location of users who share the information.
OAGEO
session
OpenX sets this cookie to avoid the repeated display of the same ad.
OAID
1 year
Cookie set to record whether the user has opted out of the collection of information by the AdsWizz Service Cookies.
VISITOR_INFO1_LIVE
5 months 27 days
A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSC
session
YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
Cookie
Duration
Description
CTK
5 years
This cookie determines which job advertisements the visitor is shown, and which are clicked on – this information is used to make the advertisements more relevant.
ctkgen
3 minutes
This cookie determines which job advertisements the visitor is shown, and which are clicked on – this information is used to make the advertisements more relevant.
