With so many people working from home, there has been a surge in web traffic, and this has allowed businesses to re-evaluate their social media strategy, identify their brand’s foundation and voice, and better connect with customers using measurable efforts. Clearly, COVID-19 has changed just about everything, but change is not always a bad thing. So, what can a sign business do?
|
What is white point? How does it work? What role does it play in display performance? It is important for signmakers to understand the specifications of a display solution to figure out how best to use it to engage their clients’ audience.
|
With the current crisis, many machines have been sitting idle for long periods of time. As businesses reopen, the following tips can help print service providers (PSPs) get their inkjet devices ready for production.
|
Now operating in its 67th year of business, Oil City Press Ltd., a Calgary-based company, has not only stood the test of time, but has also continued to invest in its commitment to creating continuous value across generations.
|
As one enters clothing retail store Uniqlo Canada’s newly created third floor at Cadillac Fairview (CF) Toronto Eaton Centre, they are greeted by an array of dazzling lights that line the 8.5-m (28-ft) wide staircase, which makes an impressive, grand entryway for customers.
|
It is always important to keep signs and graphics clean for esthetics and clarity of message, but COVID-19 (coronavirus) has made hygiene a priority. Hospitals, transport hubs, and contaminated sites are undertaking deep cleaning to prevent the spread of the virus, ensuring everything—handrails, doors, windows, ceilings, floors, furniture—is sterilized.
|
Wearables are part of a rising technology class and are fundamentally altering the way people interact with machines and, at the same time, with one another. They are also creating new opportunities for companies in digital out-of-home (DOOH) and retail that are looking—and listening—for change.
|
Even though OOH was late in adapting to technological advances, it is quickly catching up. More brands are shifting their focus and budget from traditional media to OOH as this advertising medium is engaging, 100 per cent viewable, fraud free, and an effective addition to any media mix.
|
Chris Fritzsche, owner of Fritzworks Printing in Burnaby and Langley, B.C., calls his shop “the house of yes.” Founded in 2006, this once-tiny space has quadrupled its size in the last five years, establishing its reputation as a producer of high-quality print products for the movie industry, as well as local businesses.
|
The façade of the Seminole Hard Rock Hotel & Casino in Hollywood, Fla., the world’s first guitar-shaped hotel, is both a media system and a dynamic sculpture. Each evening, the hotel becomes a temporary light installation with interactive choreography set to music.
|
|
|
