Best practices in retail wayfinding

The term ‘wayfinding’ has come a long way since Kevin Lynch first used it in an architectural context in his 1960 book, The Image of the City, where he defined wayfinding as the consistent organization of sensory cues in the external environment.

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What’s next for out-of-home?

These days, headlines about the state of the out-of-home (OOH) industry are invariably promising, with the medium seeing a resurgence of attention from business leaders around the world. In 2018, the industry was worth $31 billion, and it experienced a growth of about 4.5 per cent in 2019.

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