Digital Signage: Transforming the customer experience

One of the fastest-growing markets for digital signage is the quick-service restaurant (QSR) industry, where customer-facing dynamic menus, touch-screen kiosks, drive-thru boards, window displays and infotainment screens can all communicate with back-office software for managing inventory, finances, scheduling and labour.

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OOH Advertising: Competing in a connected world

In 2016, online media accounted for 47 per cent of all Canadian advertising revenues. Most other paid media have experienced a decline in their ad revenues due to the overall shift toward online spending. One notable exception, however, is out-of-home (OOH) advertising, which has continued to experience at least modest growth year-over-year.

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2018 State of the Industry Report

The International Sign Association (ISA) is certainly forecasting growth through 2019. Its quarterly economic reports, compiled by market research firms IHS and Vandiver and Associates and sponsored by the National Association of Sign Supply Distributors (NASSD), assess a range of commodities, supplier markets and end-user markets.

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Profile: Neon Family

Gérald Collard, a 40-year veteran of neon lighting and glass art, has collaborated on projects ranging from commercial neon signs to advertising campaigns to album art to light structures for stage and film sets.

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