Salary Survey 2017: Results

Every year, we ask readers of Sign Media Canada to weigh in on their careers and the current state of the sign industry. The following are the collected results of this year’s 11th annual survey, submitted anonymously, and the trends that appeared through them.

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Colour Management: Developing a RIP-to-roll workflow

The short runs—and even shorter lead times—of today’s wide-format printing market can pose quality challenges for the sign and display graphics industry. To meet these challenges without compromise, sign shops’ operations must evolve to support a completely colour-managed workflow, from raster image processor (RIP) software to digital inkjet printer to roll or rigid media.

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POP Displays: Building graphics to last

Some point-of-purchase (POP) graphics are printed for brief campaigns, but others must stand the test of time in bustling retail environments. There are a variety of ways to make them last, including thermal laminates for posters, face-mounting graphics to acrylic and choosing the right vinyl or fabric for banners.

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Profile: Westwind Design Group

Calgary-based Westwind Design Group has its roots in museum exhibitry, but has evolved to become a full-service environmental graphic design (EGD) firm, producing everything from donor recognition systems and retail spaces to wayfinding signage and custom furniture, much of which involves using digital printing to add pizzazz to the final product.

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Digital Signage: Seven common pitfalls to avoid

The overall medium of digital signage can be thought of as an ‘ecosystem,’ with multiple key elements that interact with each other, from hardware and connectivity to software and content. It is important from the start to identify these elements and make a detailed plan, so as to avoid making the following common mistakes that can cost time and money.

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