Digital place-based networks are not all created equal. Industry metrics go a long way in explaining why some earn so much more ad revenue than others.
The digital signage industry, comprising a wide range of deployments, formats and venues, continues to enjoy unprecedented growth. Across North America, there are currently an estimated 250 networks playing more than one million advertising spots on more than 900,000 displays.
Over the past two years, Cineplex Digital Solutions (CDS) has built a digital signage network for Scotiabank across Canada. One piece of this puzzle, a custom ‘digital mural’ structure at the bank’s new flagship branch in Toronto’s Yorkdale Shopping Centre, proved eye-catching enough to win an award.
When solving a client’s visual communications challenges, it has become increasingly important today to serve not only as a sign shop, but also as a marketing strategist and branding expert.
As people around the world viewed the 2014 Winter Olympic Games broadcast from Sochi, Russia, many noticed the distinctive artwork on helmets worn by racers in the skeleton event.
The history of typography can be thought of as the 5,000-year history of written languages and alphabets that combined letterforms into words. Most of that history, however, was dedicated to the refinement of written language on paper when it could be read by only a small minority of the most highly educated people.
In fall 2013, representatives from SmartCentres, a Canada-wide commercial real estate development company, walked into Forward Signs’ 4,645-m2 (50,000-sf) workshop in Toronto. Their mission was to find a new way to light their properties’ pylon signs, which were still relying on decades-old fluorescent tube technology.
Digital textile printing has been a growing market trend for at least six years now in North America, but within the last two years, especially, interest has reached an all-time high. Print service providers (PSPs) have educated many of their customers about the benefits of fabrics over other substrates.
The electronic message centre (EMC) occupies a somewhat contradictory position within the sign industry. The concept of a changeable sign with some electric components has been around for about 80 years now, yet it may also seem to many sign shops like outdoor electronic displays are a new, untested technology.
The market for digital signage is growing by all measures. In late 2013, for example, a report from analytics firm IHS predicted the global digital signage industry would increase in value—in terms of revenue for equipment, software, services and media—to $14 billion in 2014 and onward to $17.1 billion by 2017.
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