Sign Shop Profile: CanSign

In 1979, when Mike Halprin moved with his parents from Winnipeg to Canmore, Alta., the Bow Valley town had no sign shop to speak of. Halprin’s father, Josh, who had done some screenprinting in the past, quickly seized the opportunity to fill the niche.

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Last Impression: Dominating graphic elements

Earlier in 2013, Rinaldi Communication Marketing and out-of-home (OOH) advertising firm Zoom Media helped the Quebec Subaru Dealers’ Association steal the show with a domination marketing stunt at the annual Salon de l’Auto, also known as the Montreal International Auto Show.

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Wayfinding: Developing language for health-care sign systems

Research indicates thousands of hours of staff time in large health-care facilities and campuses are spent answering visitors’ questions about how to find their destinations. Granted, it only takes a few seconds or minutes each time to provide the necessary directions, but having to respond to wayfinding questions consumes valuable resources.

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Last Impression: Coronation Street signs

Many Canadians are familiar with the long-running British soap opera Coronation Street, whose loyal fans have made it a primetime hit on CBC. What they may not realize, however, is many of the backdrops and props seen in each episode are created with signmaking equipment.

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