Reducing waste with magnetic graphics

The point-of-purchase (POP) graphics printing sector might not traditionally be known for its sustainability or ‘eco-friendliness.’ Given the nature of POP displays, after all, the graphics need to be changed out often, to keep up with the latest product and service offerings, sales, promotions and trends.

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Edmonton City Centre’s video walls

A well-known attraction in Alberta’s capital, the Edmonton City Centre (ECC) is an expansive indoor facility that connects local stores, two downtown hotels and more than 557,418 m2 (6 million sf) of office space. As such, it is an attractive hub for out-of-home (OOH) advertising.

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Spring and summer cleaning

Crews installing and servicing outdoor signs have seen many changes over the years, as the sector has shifted from wooden ladders, scaffolding and neon to safer and more efficient personnel lifts, bucket trucks and light-emitting diode (LED) retrofits.

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Laminating vehicle wraps

In early April, at the 2012 Vancouver International Auto Show at BC Place, vehicle graphics specialists from Canawrap Imaging unveiled North America’s first chrome-wrapped Lamborghini Gallardo Spyder. The custom wrap job, valued at some $17,000, took more than 70 hours to apply, using chrome films from start to finish.

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Taking the pulse of interactivity

At the 2012 Canadian International AutoShow (CIAS) in downtown Toronto, car manufacturer Nissan tried to get visitors’ hearts racing with a customized interactive digital signage system. Created by the marketing agency Capital C, the installation captured the pulse of the show’s attendees—literally.

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Networks in the cloud

When planning a digital signage deployment, today’s system planners are faced with the increasingly difficult decision of whether or not to host the network on-site. With the growing trend of moving data to the ‘cloud,’ the concept of Software as a Service (SaaS) has been gaining traction as a basis for digital signage platforms.

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Recommendations to prevent structural failure

The International Sign Association (ISA) recently released the results from a three-year study of single-pole ‘high-rise’ sign structures. The study involved researching the causes of sporadic failures of high-rising sign structures that incorporate ‘telescoping’ poles composed of multiple sections.

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Wrapping a parade float

For Montreal’s 2011 Pride Parade, Toronto-Dominion (TD) Bank Financial Group turned to the Bob communications agency to design its float, combining the bank’s existing corporate branding with the parade’s new ‘3011: Odyssey of the Future’ theme. Groupe BO Concept (GBC), based in Anjou, Que., used a transit poster material to transform this unusual design into reality.

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Making a big impression

Wide-format printing technology continues to see significant changes driven by innovation, market demands and signmakers’ needs. Trends that are redefining the sign industry today include growing environmental requirements and the role of printing in a ‘digital age.’

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