How strategy can lead to success

While digital signage has become a well-established medium for communications today, there still seem to be major stumbling blocks as it is adopted by new users. “I know we need to use digital signage,” says the typical executive at a company looking into the technology for the first time, “but I don’t know why!”

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Rezoning Pearson airport

At the end of January 2012, Toronto Pearson International Airport went ‘zonal,’ implementing a new, uniform alphanumeric system for naming all flight gate lounges throughout Terminals 1 and 3 (T1 and T3). The renumbering project also entailed the need to retrofit and replace corresponding signs facing airline passengers in both terminals.

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Showtime for TIFF Bell Lightbox

It took almost 40 years to establish a dedicated venue in Toronto for world-class cinema. What began in 1976 as the Festival of Festivals and was later renamed the Toronto International Film Festival (TIFF) finally found a permanent home in late 2010 when TIFF Bell Lightbox opened at the corner of King and John Streets.

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Adding logos to ice sculptures

For several years running, La Bodega Tapas Bar and Grill in Regina has commissioned an annual ‘ice bar’ to be sculpted on its outdoor patio. This winter tradition is part of an effort to raise money for Regina Transition House, a local emergency shelter that helps women and children affected by violence.

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Developing Quinte Health Care’s new signs

Quinte Health Care (QHC), which manages four hospitals in Eastern Ontario, recently developed a strategy to renew its facilities with improved indoor and outdoor signage. This ongoing project is seen as an opportunity both to improve wayfinding for each hospital and to unify all of them under the QHC banner.

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Creating special effects

Even with the rise of digital inkjet printing technologies, screenprinting remains the leading process for specialty additives, effects and coatings. Inks are easily interchangeable on a press and can be customized to the finished piece.

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Reinventing the tourism centre

A typical tourist information centre usually welcomes visitors with a non-descript room, some photos on the wall, an outdated map, a rack of randomly organized pamphlets, a take-away guide listing some local businesses and a small staff on-hand to answer questions.

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