OOH outperforms other media in reaching consumers on path to purchase

22 September 2016

Out-of-home (OOH) advertising outperforms other paid media in reaching consumers during their ‘path to purchase,’ according to a new study by TouchPoints Canada, achieving the highest rate for weekly exposure at 88 per cent.

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Chip-on-board LEDs see explosive growth in sign industry

15 September 2016

The value of chip-on-board (COB) light-emitting diodes (LEDs) used to illuminate signage and professional displays is forecast to grow by 71.3 per cent annually through 2020, according to the newest market study by ElectroniCast Consultants.

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Signage’s lead continues in growing large-format print market

1 September 2016

The global large-format printer market will be worth more than $8.4 billion U.S. by 2022, led by support for signage applications, according to two new reports from Research and Markets, based in Dublin, Ireland, and MarketsandMarkets, based in Pune, India.

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Strong growth for LED video displays as revenue stalls

11 August 2016

New research shows there was strong growth for light-emitting diode (LED) video displays in 2015 in terms of unit shipment numbers, but at the same time, price declines meant overall revenue stalled.

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New report shows all sectors of sign industry holding steady

28 July 2016

The International Sign Association’s (ISA’s) latest quarterly report shows all of its four defined sectors of the sign industry—i.e. large-format printed graphics, electric signs, dynamic digital signage and architectural signs—are growing above historical trends.

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OOH grows in influence and revenue

7 July 2016

The out-of-home (OOH) advertising industry is experiencing trends of growth in both revenue and influence on consumers, according to new research shared by the Out-of-Home Marketing Association of Canada (OMAC).

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Technology diversity fuels growth of video wall market

23 June 2016

Global sales of video walls topped $3.4 billion U.S. in 2015 and will see double-digit growth through 2020, according to the latest report from Futuresource Consulting, which has monitored the market since 2003.

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Large-format print hardware revenue outpaces shipments

16 June 2016

Global shipments of large-format printers have increased by 1.2 per cent year-over-year, while hardware revenue has grown by nearly seven per cent, according to the latest quarterly market-tracking report from International Data Corporation (IDC).

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Sign and graphic printing continues to go digital

9 June 2016

The number of printing companies in the sign and graphics community classifying themselves as ‘entirely digital’ continues to grow, according to a new industry benchmarking survey conducted by the Specialty Graphic Imaging Association (SGIA).

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LED video walls see biggest growth at smallest pixel pitches

2 June 2016

The direct-view light-emitting diode (LED) video market is seeing its fastest growth with pixel pitches less than 5 mm (0.2 in.), according to the latest digital signage and professional display report from research firm IHS Technology.

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