With so many people working from home, there has been a surge in web traffic, and this has allowed businesses to re-evaluate their social media strategy, identify their brand’s foundation and voice, and better connect with customers using measurable efforts. Clearly, COVID-19 has changed just about everything, but change is not always a bad thing. So, what can a sign business do?
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As one enters clothing retail store Uniqlo Canada’s newly created third floor at Cadillac Fairview (CF) Toronto Eaton Centre, they are greeted by an array of dazzling lights that line the 8.5-m (28-ft) wide staircase, which makes an impressive, grand entryway for customers.
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It is always important to keep signs and graphics clean for esthetics and clarity of message, but COVID-19 (coronavirus) has made hygiene a priority. Hospitals, transport hubs, and contaminated sites are undertaking deep cleaning to prevent the spread of the virus, ensuring everything—handrails, doors, windows, ceilings, floors, furniture—is sterilized.
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Wearables are part of a rising technology class and are fundamentally altering the way people interact with machines and, at the same time, with one another. They are also creating new opportunities for companies in digital out-of-home (DOOH) and retail that are looking—and listening—for change.
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Even though OOH was late in adapting to technological advances, it is quickly catching up. More brands are shifting their focus and budget from traditional media to OOH as this advertising medium is engaging, 100 per cent viewable, fraud free, and an effective addition to any media mix.
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One of the fastest-growing markets for digital signage is the quick-service restaurant (QSR) industry, where customer-facing dynamic menus, touch-screen kiosks, drive-thru boards, window displays, and infotainment screens can all communicate with back-office software for managing inventory, finances, scheduling, and labour, so as to enable on-the-fly updates and richer data collection.
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What if communication and processes were looked at in the sense of attempting to achieve operational greatness? This means taking a proactive approach to make continual improvements within the company to have an advantage over competitors, but many business owners do not take the time to do this. However, by being proactive, it will not only assist with clear and effective communication from the top down and across all lines, but also help develop systems that enable employees to fix problems as soon as they arise.
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The sign industry has an undeniable advantage when it comes to social sharing as its projects appeal to the masses and deliver quintessential content—not to mention installation videos, before and after project visuals, and so much more. Social media marketing also provides businesses with quantifiable data that can help shape their marketing and advertising efforts through (mostly free) analytics and digital insights that are readily available on all social platforms.
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Dynamic signage helps supply information that far exceeds the demand of the crowd. The size and brightness of the digital solutions allow passengers to gather necessary information from much greater distances, leaving hallways clear for others to move safely.
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Today’s digital printing industry is stronger and broader than ever before. Several key trends are emerging as businesses incorporate more print types on different substrates—the largest of these being a growing inclination toward customization for clients.
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