Digital Signage: Synergy through interactivity

One trend that is still emerging in digital signage is the marriage of the medium to the kind of touch-based interactivity many people have come to appreciate through their personal mobile devices. In many environments, such as retail venues, the sum of these technologies holds greater potential for marketers than either of the individual parts.

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Last Impression: Priceless interactivity

While interactive digital signage is generally a high-profile, capital-intensive and potentially daunting undertaking for most organizations, efficiencies can be found by integrating it with other information and communications technology (ICT) systems.

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Digital Signage: Trends in the education sector

In an effort to improve student, visitor and faculty communication, educational institutions of all levels are adopting digital signage. Used for wayfinding, emergency notifications and other applications, digital signage offers the educational sector an effective medium to increase communication.

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A dynamic role for sign shops

While digital signage has developed as a different medium from printed and other ‘static’ signage, there is no doubt it is affecting the traditional sign industry. One need only walk into any Tim Hortons franchise to see an array of digital screens that have permanently replaced the menu boards that in the past were printed by sign companies.

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