Streaming accounted for 45 per cent of first half non-linear ad views

27 August 2021

Streaming services comprised 45 per cent of non-linear ad views in the first half of this year, according to a FreeWheel report. Additionally, fueled by buyers seeking flexibility, programmatic also emerged as a main theme during this year’s upfronts.

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Digital signage market to grow by 11.67 per cent annually

24 August 2021

The digital signage market is expected to grow at a compound annual growth rate of 11.67 per cent to reach USD11.372 billion in 2026 from USD5.250 billion in 2019, according to ResearchAndMarkets.

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Vehicle graphics: A market the industry has just started to tap

6 May 2021

Today, there are growth opportunities in the vehicle graphics industry across the market spectrum. Although the commercial market is more mature and more concentrated, it continues to grow at a high single-digit rate.

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Digital signage: The evolution of digital donor walls

19 February 2021

The healthcare sector has seen great progress in the digital space recently with the advancement of digital donor recognition walls. Simply put, digital donor walls make sense on so many fronts, ranging from the simplified update process to an improved experience.

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Magnets are versatile sign and graphics solutions

4 February 2021

Magnets are ideal for all types of signage, as they provide easily changeable, repositionable, and cost-efficient solutions. Today, there are many different types of magnetic products that can help sign businesses.

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Digital Wayfinding: Identifying the lessons learned from museums, healthcare, and transit experiences

22 January 2021

In the past three years, experience designers have unveiled ground-breaking fusions of traditional and interactive wayfinding elements, animating the public realm and moulding new user experiences.

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Out-of-home advertising: Trends that shaped this segment in 2020

22 January 2021

Amidst the global pandemic, out-of-home (OOH) advertising has been subject to a wide range of dynamic, culture-shifting changes that have directly impacted the way consumers think and act.

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Digital inkjet opportunities in the corrugated space

20 November 2020

Although corrugated materials have been around for more than a century, their uses continue to evolve as technologies improve and market demands change.

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Illuminating brands: Standing out in a cluttered digital landscape

23 October 2020

To break through the clutter and integrate in a fast-paced digital future, lighting/light boxes can have a dramatic and lasting impact and be extremely cost effective as corporate purse strings and budgets are tightened.

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Keeping people safe in the new era of floor graphics

23 October 2020

Floor graphics serve many purposes. They are impactful tools for branding and advertising; can transform a bare floor into a fun, colourful space for sports, entertainment, or decorative purposes; and can be highly effective for educational and wayfinding applications.

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