Seventh edition of Carte Blanche for Creatives seeks fresh OOH ideas

4 April 2016

Astral Out of Home recently launched its seventh annual Carte Blanche for Creatives contest, inviting Canadian advertising agencies to design concepts for out-of-home (OOH) media. The deadline for entries is April 12.

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Veterans sought for signmaking franchises

17 March 2016

Signarama Canada has launched a new program to encourage military veterans to become franchisees within its system. The first successful applicant’s franchise fee will be waived, while subsequent entrants will enjoy substantially reduced fees.

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Giant goal light to tour Canada

24 February 2016

On Feb. 25, Budweiser Canada will bring a new 6-m (20-ft) tall metal-and-fibreglass goal light to the World Pond Hockey Championships in Plaster Rock, N.B., marking the beginning of a national tour.

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CBC News reaches more digital signs

8 December 2015

Pattison Onestop, the digital signage division of Pattison Outdoor Advertising, has selected the Canadian Broadcasting Corporation (CBC) and Radio-Canada as news content provider for its networked screens in office buildings and condo towers.

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FastSigns Kitchener eases estimates with laser measurements

16 November 2015

A FastSigns International franchise in Kitchener, Ont., is using a new Spike laser measurement system from IkeGPS to help prepare quotes for local sign projects without needing a ladder or bucket truck.

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Digitally projected Supergirl flies through downtown Toronto

9 November 2015

To promote the new series Supergirl, Global TV developed a digital projection stunt, whereby a ‘moving hologram’ of the title character appeared to fly throughout downtown Toronto, from October 20 to 23.

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OMAC updates interactive OOH mapping tool

2 November 2015

The Out-of-Home Marketing Association of Canada’s (OMAC’s) interactive mapping tool, which allows users to view multiple out-of-home (OOH) networks’ coverage in a single market, has been updated to include all of its members’ complete inventories.

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Czech Philharmonic hosts world’s longest video-mapping show

30 October 2015

The Macula, a Czech projection mapping company, recently staged the Sim/Nebula, a private show accompanied by the Czech Philharmonic symphony orchestra. At 45 minutes, it was reportedly the world’s longest video-mapping project to date.

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Vancouver billboards take aim at illegal guns

20 October 2015

Out-of-home (OOH) advertising firm Pattison Outdoor recently partnered with Crime Stoppers, the Vancouver Police and the Royal Canadian Mounted Police (RCMP) to help promote a ‘cash for guns’ campaign to get illegal firearms off the street.

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OOH extends to smartphones in the Path

15 October 2015

Pattison Onestop, the digital signage division of out-of-home (OOH) advertising firm Pattison Outdoor, recently partnered with Zappit to launch a service that delivers OOH campaigns to consumers’ smartphones.

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