Solar power takes Calgary Transit posters off the grid

1 December 2014

Outfront Media Canada, formerly CBS Outdoor, has introduced solar-powered transit shelters in Calgary, allowing 100 out-of-home (OOH) posters to be illuminated at night with battery-stored power, rather than requiring a connection to the electrical grid.

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Category 5 Imaging invests in digital cutting

14 November 2014

Graphics printing company Category 5 Imaging in Burlington, Ont., recently installed an Esko Kongsberg i-XP24 digital cutting table to help eliminate bottlenecks in its wide-format production workflow.

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Smartweek showcases digital signage technologies

12 November 2014

Christie Digital Systems, based in Kitchener, Ont., provided interactive visual technologies for the University of Toronto’s (U of T’s) Gerstein Science Information Centre innovation lab when the facility hosted Smartweek in late October.

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Industry News: New teams and names for November 2014

31 October 2014

Nazdar Ink Technologies’ TX650 water-based, high-density dye-sublimation inks (pictured) have been validated for use with Roland DGA’s SolJet Pro4 XF-640 wide-format printer for the production of outdoor signs, displays, flags, décor and garments.

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Digital signage network to double in scope

7 October 2014

Montreal-based Newad announced plans to double its inventory of portrait-mode digital advertising boards in Canada, with 2,000 installations by the end of 2014 expanding to 4,000 by the end of 2016.

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Variable message signage displays favourable market conditions

1 October 2014

Variable message signs (VMSs) for roads, highways and airports have earned a ‘buyer power score’ of 3.8 out of five, according to market research organization IBISWorld, reflecting favourable market conditions, including a high level of competition.

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OOH revenue trends upward

10 September 2014

The Out-of-Home Marketing Association of Canada (OMAC) reports out-of-home (OOH) advertising revenue increased by 5.5 per cent during the first half of 2014 compared to the first six months of 2013, based on data from Nielsen.

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Vancouver bus wraps offer free Wi-Fi when pigs fly

2 September 2014

With a new campaign for Telus, Lamar Advertising of British Columbia has launched Vancouver’s first full wrap of a public bus to be enhanced with free Wi-Fi service for its passengers, allowing them to surf the Internet on their mobile devices while they commute.

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Espanola Hospital puts digital signage in patients’ hands

21 August 2014

Livewire Digital has deployed its eConcierge self-check-in kiosk and integrated digital signage technology in the triage area of a new emergency annex at Ontario’s Espanola Regional Hospital and Health Centre.

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OOH network Connects with mobile advertising

15 August 2014

Out-of-home (OOH) advertising firm Clear Channel Outdoor (CCO) has expanded its new Connect global interactive mobile ad platform with a rollout in Toronto. The platform allows advertisers to reach consumers through both OOH media and smartphones.

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