New digital billboards come to Montreal’s core

3 January 2014

National out-of-home (OOH) advertising firm Pattison Outdoor recently unveiled four new 3 x 6-m (10 x 20-ft) dynamic billboards in Montreal, establishing what the company calls the only large-format digital network in the city’s downtown core.

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Consumers embrace mobile-enabled OOH ads

19 December 2013

New research by the Out-of-Home Marketing Association of Canada (OMAC) shows consumers are increasingly interested in using mobile devices—particularly their own smart phones—to participate in interactive out-of-home (OOH) advertising.

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Ottawa sees first station dominations

17 December 2013

As part of a new 10-year agreement with the Ottawa-Carleton Regional Transit Commission (OC Transpo), Pattison Outdoor Advertising recently unveiled Ottawa’s first ‘station domination’ campaigns, covering two Transitway stations with wide-format graphics.

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Retail digital signage gets ‘shelved’

12 December 2013

Even while large-screen digital signage becomes ever more prevalent in retail environments, new opportunities are emerging for smaller-format screens along store shelves, where many shoppers actually make their buying decisions.

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OMAC’s ‘Ignite’ heats up Canadian OOH market

5 December 2013

By Stephanie Gutnik
On November 14, the Out-of-Home Marketing Association of Canada (OMAC) hosted ‘Ignite,’ a one-day conference that drew excitement and enthusiasm from attendees by showcasing new possibilities of out-of-home (OOH) advertising in the Canadian market.

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Famous Wok rolls out digital menu boards

3 December 2013

Following a pilot project in Halton Hills, Ont., and Lethbridge, Alta., Calgary-based digital signage system provider E-Display is deploying dynamic menu boards for Famous Wok quick-service restaurants (QSRs) in shopping mall food courts across Canada and the U.S.

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Fast in its class

15 November 2013

Available in Canada through ND Graphics, the ColorPainter M-64s is a new high-speed eco-solvent inkjet printer developed by Seiko Instruments to help meet the increasing productivity demands of the indoor and outdoor signage and graphics market.

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Smart phone as sign? Newad zooms in on Nokia

7 November 2013

Montreal-based out-of-home (OOH) advertising firm Newad has installed giant replicas of the Nokia Lumia 1020 smart phone across its restaurant, bar and campus networks in Vancouver and Montreal. Created in collaboration with ad agency MO:PR, the indoor ads are positioned in more than 60 establishments, displaying a message inviting passersby to look into a camera…

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Digital signage both popular and challenging for banks

7 November 2013

The adoption of digital signage technologies is skyrocketing at retail banks, both in Canada and around the world, but has also entailed frustrating day-to-day challenges, according to a new report from JohnRyan, a retail marketing company.

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Industrial dynamics

3 November 2013

HP Canada has introduced the Scitex FB10000 ultraviolet-curing (UV-curing) industrial flatbed press, featuring a new High Dynamic Range (HDR) inkjet printing system with 60,000 nozzles.

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