MTS connects with new digital posters

Toronto-based Dot2Dot Communications has helped expand in-store messaging at nearly 30 Manitoba Telecom Services (MTS) Connect shops by deploying new liquid crystal display (LCD) ‘posters.’ Managed by Gorrie Marketing Services, the digital signage network uses Scala software for dynamic media distribution to some 27 stores. While MTS Connect has already used digital signage successfully for…

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Digital signage industry sees first ‘4K’ display

LG Electronics has introduced what it calls the world’s first ‘4K’ ultra-high-definition (ultra-HD) digital signage display. It will be demonstrated later this month at the Digital Signage Expo (DSE) in Las Vegas, Nev. The commercial version of LG’s 2.1-m (84-in.) ultra-HD TV reportedly boasts four times the screen resolution of traditional HD displays, at 3,840…

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Fast growth seen in Canadian DOOH industry

The Out-of-Home Marketing Association of Canada (OMAC) reports its members have grown their digital out-of-home (DOOH) advertising inventory over the past 15 months from 3,700 to more than 6,800 screens. Astral Out-of-Home, Cogeco Metromedia, Newad, Pattison Outdoor and Zoom Media are among the member companies that have invested in digital signage installations across the country,…

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More Canadian billboards convert to digital

Toronto-based CBS Outdoor Canada has announced a January 2013 launch for three digital billboards, all of which represent conversions of the company’s existing static boards, in Edmonton, Calgary and Toronto. With the announcement, the company follows the example of its U.S. division, as well as its two biggest competitors in the Canadian out-of-home (OOH) advertising…

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