Innovations

OOH and mobile ad integration drives consumer action

June 18, 2014

The Out-of-Home Marketing Association of Canada (OMAC) has shared new findings from ComScore’s MobiLens audience analytics study that show many mobile device users take action after seeing out-of-home (OOH) ads.

Canadian sign industry still on upswing despite stagnant U.S. demand

June 4, 2014

The Canadian billboard and sign manufacturing industry continues to recover after the 2009 recession’s negative impact, according to an updated market research report from IBISWorld, which anticipates a revenue growth rate of 1.3 per cent this year.

New research shows EMCs increase retail sales

May 21, 2014

Electronic message centres (EMCs) positively influence retail transactions and increase sales, according to new research from what is reportedly the first study to show the economic value of this specific form of signage.

Inca Digital launches R40i UV flatbed printer

May 16, 2014

Inca Digital and its global distribution partner, Fujifilm, have launched the Onset R40i wide-format flatbed ultraviolet-curing (UV-curing) printer.

Drytac expands printable media line with WallTac

May 16, 2014

Drytac has expanded its line of printable media with WallTac, a matte polyvinyl chloride (PVC) film with removable adhesive that can stick to and be cleanly removed from virtually any smooth surface, including painted drywall.

OOH ads reach people when most alert and ready to buy

May 14, 2014

New, comprehensive research into people’s daily activities shows they are 33 per cent more alert to advertising outside than inside their homes, according to the Out-of-Home Marketing Association of Canada (OMAC).

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Innovations

Canadian digital signage projects compete for 2019 Apex Awards

OOH and mobile ad integration drives consumer action

Canadian sign industry still on upswing despite stagnant U.S. demand

New research shows EMCs increase retail sales

Inca Digital launches R40i UV flatbed printer

Drytac expands printable media line with WallTac

OOH ads reach people when most alert and ready to buy

Heavy Duty Electric Stapler-OPEN BOX-Not used

Popular Articles

Read the Latest Issue

Innovations

Canadian digital signage projects compete for 2019 Apex Awards

OOH and mobile ad integration drives consumer action

Canadian sign industry still on upswing despite stagnant U.S. demand

New research shows EMCs increase retail sales

Inca Digital launches R40i UV flatbed printer

Drytac expands printable media line with WallTac

OOH ads reach people when most alert and ready to buy

Heavy Duty Electric Stapler-OPEN BOX-Not used

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