Billboards converted for a greener future

Pattison Outdoor says it has completely overhauled the lighting system infrastructure for its billboards across Canada, converting to new, energy-efficient light-emitting diode (LED) fixtures. Over the past six months, a total of 7,800 billboards were retrofitted. The project was timed to coincide with the shorter days of fall and winter, when the signs are illuminated…

+ Read More

First Nations mural beautifies Toronto construction site

One of the largest outdoor murals anywhere in Canada was unveiled on November 9, 2012, at Toronto’s Allen Gardens, in celebration of First Nations communities. Titled ‘All My Relations,’ the mural has been designed to beautify a temporary wooden fence that surrounds the main construction site for the Gerrard Watermain Replacement Project in the Gardens….

+ Read More

Vehicle wrap exhibit drives SEMA crowds

Wide-format printer vendor Mutoh America presented ‘The Road to Wrapping,’ a series of vehicle-wrapping demonstrations, at the Specialty Equipment Market Association (SEMA) show in Las Vegas, Nev., from October 30 to November 2, 2012. The demonstrations were developed to help SEMA’s automobile aftermarket buyers enter the vehicle wrap sector. Mutoh partnered with other companies to…

+ Read More

Vancouver highway billboards get digitized

Throughout November 2012, the out-of-home (OOH) advertising company Titan is expanding its inventory of digital billboards in the Vancouver area, installing them alongside select highways. The displays are being installed at four sites: Highway 91, just south of the Queensborough community, where daily commuters enter and exit New Westminster and Burnaby, B.C. Highway 91A, beside…

+ Read More

Printing process proves its mettle

More than 800 graphic designers and printing professionals got to see Color-Logic’s process metallic colour system in action at paper supplier Ariva’s annual smelt fry in mid-October. A demonstration of the software technology was held in the Millennium Hotel in downtown Cincinnati, Ohio, where Ariva was showcasing a variety of innovations in paper and packaging…

+ Read More

On-printer spectrophotometer earns patent

Large-format piezoelectric printer manufacturer Mutoh America has been awarded a patent for its SpectroVue VM-10 on-printer spectrophotometer, which was developed specifically to aid sign shops with colour calibration and linearization. The compact device attaches directly to the printheads of Mutoh’s ValueJet 1324, 1624, 1638 and 2638 printers to automate the task of printing and measuring…

+ Read More

HuffPost Canada promotes new app through touch screens

The Huffington Post (HuffPost) Canada has teamed up with Starcom MediaVest Group and Monster Media to launch its Windows 8 app by letting passersby try it out on large touch screens in Vancouver, Calgary and Toronto. The news aggregator worked with Starcom’s brand communicators to bring the app to Monster Media’s 1.8 x 2.7-m (6…

+ Read More