Wide-format graphics get Tanked

The hosts and graphic design team for Tanked, a TV series on Animal Planet, are using equipment from inkjet printer /cutter vendor Roland DGA to help create elaborate and unusual fish tanks. The series follows Wayde King and Brett Raymer, two brothers-in-law who run Acrylic Tank Manufacturing (ATM). To add unique design touches to their unconventional…

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Digital signage hosted in Ontario clinics and pharmacies

Dot2Dot Communications has entered an agreement to manage the Medical News Network (MNN’s) digital signs in medical clinics’ waiting rooms and pharmacies across the Greater Toronto Area (GTA) and Ottawa. Launched three years ago by Appletree Medical Group, MNN broadcasts content and allows businesses to market their products and services. The hosted network already comprises…

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Bridges branded at Calgary International Airport

Continuing Hongkong and Shanghai Banking Corporation’s (HSBC’s) global advertising domination of major airports’ jet bridges, the bank’s latest campaign has made its first North American landing at Calgary International Airport. The out-of-home (OOH) campaign, titled ‘In the Future,’ was unveiled at the end of August by (pictured left to right): Garth Atkinson, the Calgary Airport…

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Video walls frame Canadian Olympics coverage

During the recent Olympic and Paralympic Games, Canadian broadcaster CTV used two video walls on location in London, England, to help create an immersive environment for its ongoing event coverage. Factory-certified technicians from Advanced—an audiovisual (AV) integrator based in Mississauga, Ont.—flew to London to manage the installation of the video walls, using Orion liquid crystal…

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OOH enrols at OCAD U

Montreal-based Zoom Media has entered a new three-year out-of-home (OOH) advertising agreement to place its mini-billboards throughout the Ontario College of Art & Design University (OCAD U) in Toronto. Announced in August, the venue partnership was up and running in time for the installation of the poster frames before the start of the 2012-2013 school…

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Large-format print-cut workflow wins tech award

Printing Industries of America (PIA), a trade association, has honoured Esko’s i-cut suite workflow for large-format printing with a 2012 InterTech Award. The annual awards recognize technologies predicted to have a major effect on graphic arts. It was the sixth InterTech Award in 10 years for Esko, which has developed both hardware and software for…

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Augmenting OOH reality? There’s an app for that

Montreal-based Astral Media has teamed up with Ad-Dispatch in Dartmouth, N.S., to develop and launch what they call the first universal augmented reality (AR) app for out-of-home (OOH) advertisers across Canada. Astral Out-of-Home introduced the free app, dubbed Iris AR, with the unveiling of a new ad campaign for Drambuie liqueur on August 20. With…

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Wrapped train tours Canada for Grey Cup’s centenary

To celebrate the 100th anniversary of Canada’s Grey Cup football trophy, a specially wrapped train has begun a cross-country tour, with plans to visit more than 100 communities before arriving in Toronto for this year’s championship game. Canadian Football League (CFL) commissioner Mark Cohon says it took more than 500 hours to wrap the custom-retrofitted…

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