Giant eyes added to Toronto’s City Hall

Translucent large-format photos of new Canadian citizens’ eyes have been applied to windows at Toronto’s City Hall, facing Nathan Phillips Square. Most of the people whose eyes are featured are from throughout the Americas, tying in with Toronto’s forthcoming hosting of the 2015 Pan American (Pan Am) Games. Titled ‘Fresh Eyes,’ the 100-m (328-ft) long…

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Capacity for opacity

Ultraflex Systems has introduced its 397-g (14-oz) DSS Pro Blockout material for opaque hanging banners, trade show graphics, point-of-purchase (POP) displays, banner stands and event graphics.

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A direct answer

McRae Imaging in Mississauga, Ont., is known for dye sublimation work, but has also installed a Jeti 3324 AquaJet direct-to-textile printer from Agfa Graphics for digital inkjet production.

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Passersby drink in ‘stunt board’ for Ontario wines

An actual glass of wine was recently placed within a downtown Toronto transit shelter ad on behalf of the Wine Council of Ontario, illustrating the poster’s printed slogan, “So close you can taste it.” The out-of-home (OOH) ad installation involved placing the glass on a small table behind a polymethyl methacrylate window. It was part…

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Digital columns to be deployed in Montreal

Astral Out-of-Home is installing a new network of 30 ‘digital columns’ in downtown Montreal, similar to those already seen in London, England, and San Francisco, Calif. A gradual rollout is expected to take place in mid-August. Each column will be equipped with a 1.8-m (72-in.) high-definition (HD) liquid crystal display (LCD) on one side and…

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ROM augments reality for dinosaur exhibit

Toronto’s Royal Ontario Museum (ROM) is using augmented reality (AR) technology with a variety of signage to promote and present its newest exhibition, Ultimate Dinosaurs: Giants of Gondwana. The free ROM Ultimate Dinosaurs app, developed for Apple’s iPhone and iPad, layers special AR content over real-world environments, adding three-dimensional (3-D) visuals to transit shelter ads…

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