Cab graphics promote Toronto’s Pride in London

Toronto-based ad agency Crispin Porter + Bogusky recently wrapped taxicabs in London, England, in three different graphic schemes to promote the upcoming World Pride 2014 event in Toronto. The out-of-home (OOH) campaign was carried out by London’s Transport Media. Featuring the World Pride logo and the slogan ‘Ride with Toronto Pride,’ the wraps include: a…

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Canadian car wrappers get certified

Graphic film manufacturer Avery Dennison recently announced 16 installers had passed its car wrap certification course this year, including 10 Canadians. Since the program was launched in 2011, more than 40 installers across North America have been certified so far. The certification process involves a two-part test, including a written exam and a hands-on vehicle…

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Digital displays go for gold at London Olympics

While Canadian athletic prowess was on display at the Summer Olympic Games in London, England, Canadian digital signage technology was also being showcased nearby, with two ‘cube-based’ dynamic displays installed at Canada Olympic House. Canada’s Department of Foreign Affairs and International Trade (DFAIT) opened the Olympic House in London’s Trafalgar Square to serve as an…

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Molson mural painted ‘tweet by tweet’

Finnish artist Kustaa Saksi recently painted a 12 x 30.5-m (40 x 100-ft) psychedelic mural on a downtown Toronto wall, collaborating with the public to complete the project through a ‘paint by Twitter’ process. Saksi (pictured above left, centre) was commissioned by Molson Coors Canada, which donated $20,000 to the Canadian Art Foundation as the…

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Olympic torch relay hits Big Screens through Canadian software

Large outdoor screens installed across the U.K. are using digital signage software from Capital Networks in Markham, Ont., to display news and live coverage related to the 2012 Summer Olympic and Paralympic Games, which will soon begin in London, England. Originally conceived as part of London’s bid for the Olympics, the BBC Big Screens represent…

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Newad enters New City Gas

Montreal-based out-of-home (OOH) advertising firm Newad has signed an exclusive agreement to manage indoor ads at New City Gas, a recently renovated historic facility in the city’s Griffintown district. The building opened in late May with a series of Newad’s ‘classic’ static boards and plans to add high-definition (HD) digital signs and large-format banners. It…

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Digital ‘triangle’ installed at Richmond Oval

Edmonton-based Axe Integrated Solutions has custom-designed and installed a three-sided light-emitting diode (LED) billboard at the Olympic Oval in Richmond, B.C. It is reportedly the first outdoor sign anywhere in North America to use Nichia’s new-generation surface-mount black LED technology. Axe worked in conjunction with TDH Enterprises in Surrey, B.C., to complete the project. While…

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